Not only did “Die Young” and “Every Season” cement his place among rap’s upper echelon, but the likes of “Down Below” and “Cream” illuminated his dynamics.
The music video for lead single “Fucc It Up” put up serious numbers, eclipsing 2.8 million YouTube views and 840K Spotify streams within a year.Įverything set the stage for Feed Tha Streets II though. He signed to Bird Vision Entertainment and independently dropped the Feed tha Streets mixtape in 2017. Roddy uploaded his first single “Ricch *****” to Soundcloud, and it caught fire- generating 200K streams within two months during 2016. Inspired by everyone from Meek Mill and Young Thug to Future and Zapp & Roger, he dove into making music. He spent a few months with dad in San Diego before returning home, because “you can’t really do music in San Diego.” Following a year in private school where he studied the work of Shakespeare and completed a rigorous English and Fine Arts curriculum, a fistfight with his stepdad caused an irreparable rift. After his mom’s second re-marriage, he started “getting into trouble” and would be kicked out at 16-years-old. Born and raised in the heart of Los Angeles, he grew up between his mom’s place in South Central and grandparents’ house in Compton before adopting the New Wilmington Arms projects as a second home during high school. Roddy’s experience covers all angles as well. I’m not only looking at myself from the inside I’m looking from above as well to see where I can eventually go in my music.” “I’ve learned you sometimes just have to take a step outside of yourself in order to evaluate who you really are as a person,” he exclaims. That’s how he emerged as the talk of Made In America Festival and Spotify’s Rap Caviar Show during the Final Four Tournament.Īcclaimed by everyone from Pitchfork to The Fader, he offers a perspective from inside and outside of the hood on a string of projects slated for 2019 and beyond. That’s how he ended up nominated for “Best New Hip Hop Artist” and “Best Mixtape” at the 2019 BET Hip-Hop Awards, wound up on the cover of XXL as part of the coveted Freshman Class, and graced “Artist To Watch” lists by Amazon Music, Billboard, and BBC 1Xtra.
That’s how he racked up over 1 billion total streams across his own output and blockbuster collaborations such as “Project Dreams” with Marshmello, the late Nipsey Hussle’s “Racks in the Middle” also featuring Hit-Boy, Meek Mill’s “Splash Warning” accompanied by Future and Young Thug, and the multiplatinum remix of “wow.” alongside Post Malone and Tyga.
That’s how the 21-year-old Compton native turned caustic confessions such as “Die Young” and “Every Season” into RIAA platinum hits within one year since the arrival of his 2018 breakout mixtape Feed tha Streets II. When Roddy Ricch raps and sings, his words carry the same weight, cauterizing pain as poetry. Those stone-cold expressions ring out as warnings, epitaphs, and tributes to the streets. Whether it be the phrases engraved in the sidewalk or graffiti tagged on the walls, the concrete emulates the pulse of any hood in America.
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